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Why White Papers Make for Great Marketing Collateral
If there has been one constant in the ever-transient paradigm of marketing on the Internet, it is that "content" is the key to attract a steady stream of the uninitiated as well the converts.
The triumph of (quality) content
The cliche ‘content is king’ needs to change to reflect the truth that quality content is king, says Singapore Search Marketing Consultant & Content StrategistManoj Aravindakshan. He cites three different examples from the world of print, broadcast and digital media to prove the point.
The five attributes of SEO-friendly content
Singapore SEO & Content Marketing Consultant Manoj Aravindakshan lists the 5 key attributes of SEO-friendly content i.e. content that has the greatest probability of reaching to the top of Google’s search results. Remember the acronym ‘FOCAL’ he says: Fresh, Original, Comprehensive, Authoritative and Localised.
Lead generation is not just cold calling!
Yes, we are a digital marketing company and our raison d'être is to "help businesses market themselves effectively". This means different things to different people: for an online publisher thriving on the advertising model, it means getting attracting more relevant traffic to their media property..
Content marketing: What content marketers need to do and what not to do
As a marketer of a product or a service, reaching out to your target audience and engaging them towards a purchase is your primary goal. This is easier said than done especially with limited marketing budgets.
Content Marketing Summit Asia 2017 to be held in Singapore on Oct 10, 2017
The Asia edition of Content Marketing Summit will be held in Singapore on October 10, 2017 at the One Farrer Hotel & Spa. The event will bring together well-known brands, content publishers, technology enablers and...
Content marketing: Building on the foundation of great value
Content has always been considered one of the most important facets of online marketing. However, it seems to be getting even more weightage with each passing day as marketers try to overcome the ever-shortening attention spans of users subjected to a constant flurry of marketing and advertising messages from all corners. Welcome to the new age of content marketing!
Market Readiness Assistance Grant (MRA) for online marketing to benefit Singapore SMEs
To help Singapore SMEs to expand into new international markets, International Enterprise Singapore is offering the Market Readiness Grant (MRA) Grant. The grant supports pre-determined activities focused on helping SMEs with overseas set-ups, business partner identification, and overseas market promotion/marketing.
On Target to conduct full-day training workshop on "B2B Lead Generation with Search & Content Marketing"
Content & search marketing company On Target Media & Marketing, is organizing a full-day training workshop focused on business-to-business lead generation using search engine...
Lessons from a PR/ guest blogging outreach campaign
Over the 13 years that we have been in the online marketing business, we have evolved from being purely focused on SEO to be a content marketing company...
How to get (and use) PR for start-ups
The Singapore chapter of The Indus Entrepreneurs (TiE) organised an event recently titled "How to get press coverage for start-ups". The event, moderated by Singapore-based entrepreneur Roshni Mahtani, featured brief talks by Grace Chng, Senior Tech Correspondent of The Straits Times...
Why Singapore local businesses should invest in SEO
Over the 12 years that we have provided SEO services in Singapore one of the common objections raised has been by several prospects is: "Singapore is such a small market- what is the need for doing SEO?"