Business Wire, Vocus to create search engine optimized newswire

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Business Wire, Vocus to create search engine optimized newswire

Vocus Press Release, On Target staff

Singapore, October 7, 2006

Business Wire, the leading player in the global news distribution, and Vocus, a Nasdaq-listed provider of on-demand software for corporate communications and public relations, have entered into a strategic partnership as per which Business Wire will use a private label version of Vocus's PRWeb press release distribution platform to provide a search engine optimized (SEO) and social media distribution service. Using the PRWeb press release SEO methods and social media distribution channels will help give Business Wire customers enhanced visibility on the search engine results pages (SERPs) as well as in the social media networks.

As part of the arrangement, Vocus will develop and host a co-branded version of the PRWeb direct-to-consumer and SEO service. This will help Business Wire members who distribute press releases using their service as these releases will get indexed by the major search engines as well syndicated to various news sites. The releases will also be distributed via RSS feeds that multiplies the reach of the press releases significantly.

Besides, PRWeb customers will be offered the option to disseminate their press release via the Business Wire network.

Press release distribution is now a critical component of a company's search engine optimization (SEO) / search engine marketing strategy. Recent studies from marketing research company MarketingSherpa also validate the importance of SEO PR. It is crucial for online marketers to look beyond the traditional optimization techniques and merely trying to attain high rankings for their website on the SERPs and instead leverage the very powerful medium of well-written and distributed press releases.

Singapore SEO company On Target, which provides search engine marketing (SEM) & other online marketing for both local Singapore companies as well as offshore small businesses who outsource their SEO campaigns, offers high-quality, cost-effective press release writing and distribution services for clients from all over the world to meet their press relations and online visibility objectives. We regularly use the PRWeb distribution service, where press releases written by us have consistently received top editorial scores for their high editorial quality. We also use a few other PR distribution services for generating maximum visibility for our clients. Interested in finding out more? Contact us today!

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