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Search engine marketing spend to hit $14.7 billion in 2009: SEMPO

The Search Engine Marketing Professional Organization (SEMPO) estimates that spending on search engine marketing (SEM) will be $14.7 billion in 2009.

According to a new research from SEMPO and Radar Research, $13.5 was spend on SEM last year. Not surprisingly, paid advertising accounted for almost 88% of that spend, with organic SEO getting only about 11% of the pie.

However, some experts say that the spend towards organic SEO is likely to increase in future, as more marketers recognize the long-term benefits of investing in a SEO campaign. At the same time, the immediate results, and probably greater measurability of a paid search marketing campaign, will ensure that the latter continues to enjoy the giant slice of the search marketing pie.

Is your company taking advantage of the growing popularity of search engine marketing? If not, it is time you should. On Target Media & Marketing Services is a full-service Singapore Search Engine Marketing company , providing both paid search advertising campaign management as well as a results-oriented, SEO service . Contact us today to discuss how we can prepare and execute an effective SEM strategy.