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Search Engine Strategies event comes to China

On Target Media staff

The renowned Search Engine Strategies (SES) conference series makes its debut in China, with a 2-day event to be held on March 17-18 at Nanjing in China.

Held in 11 cities all over the world, SES is the premier conference on the exponentially growing search engine marketing industry.

The bilingual event in China, will be moderated by Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise. It will emphasize issues specific to China as well as mutli-national search marketing. SES will grant access to a comprehensive gathering of search engine marketing professionals and create invaluable networking opportunities.

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Jack Ma, CEO of Yahoo China and Alibaba.com will be the keynote speaker at the event.

The arrival of SES in China is also an indicator of the growing acceptance of search engine marketing in Asia in general. According to the organizers, the well developed Jiangsu province is host to over 1,200 search engine marketing companies, with Nanjing itself having more than 200 SEM companies. Moreover, with many international and export-oriented companies in Jiangsu, who have a need to market their services internationally and most cost-effectively, the choice of Nanjing to host the first SES conference and expo is only logical.

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