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Adprecision launches paid search foreign language service

Press Release, On Target Media staff

Adprecision Ltd, a search engine technology company, has launched a new service that allows search engine advertisers to automatically create keywords and write unique ad-text in foreign languages. Presently, Adprecision's ESP system can produce ads in any European language and is currently running keywords and ad-text in English, Danish, Italian, French and German.

The service is based on their ESP (Enhanced Search Performance) technology, which enables the system to automatically find relevant keyword phrases and write unique ad-text for sponsored listings of Google Adwords, Overture and other search engines based on a client's product feed.

The Adprecision ESP system then automatically updates search engine listings quickly and frequently ensuring that ad-text and keywords remain accurate and relevant thereby improving performance.

"It can be a laborious task for advertisers and SEM agencies to find keyword phrases and write compelling ad-text that is specific to the products and services a client is selling. This problem is compounded when creating multi-language campaigns across different countries. With our suite of editable foreign language keyword and ad-templates, the hard work is removed, allowing marketers to concentrate on the overall management of their online marketing," said Paul Addy, Adprecision Technical Director said of the foreign language service.

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