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Hitwise launches keyword suggestion product for SMEs

On Target Media staff, press release

Singapore, July 08, 2005

Online competitive intelligence service provider, Hitwise has introduced Keyword Intelligence, an online, keyword suggestion service targeted at small businesses.

The service provides search marketers with the ability to generate lists of quality keywords that have been proven to drive traffic to websites in specific industries, and use these for their own search marketing campaigns.

Keyword Intelligence has three key features:

  • Search Term Suggestions: provides the most popular search term variations for any word
  • Industry Search Terms: provides the most popular search terms for over 160 industries
  • Search Term Portfolios - an easy to use tool to manage keyword lists

    According to the company release, Keyword Intelligence offers marketers the following benefits:

  • All search terms provided have resulted in users visiting a website.
  • Search terms have been used across all major search engines (Google, Yahoo! Search, MSN Search).
  • Search terms used by Internet users in the US, UK, Australia, New Zealand and Singapore are provided to advise marketers of nuances amongst international audiences.

    According to Gavin Appel, Vice President of Search at Hitwise, "We have launched the Keyword Intelligence product in response to the growing demand within the small business community for more relevant and successful search terms. As search marketers continue to increase budgets, and become more sophisticated with their campaign management and international targeting, incorporating the most effective keywords into search marketing campaigns is crucial for their success."

    Product pricing starts at $89.95 per month.

    On Target Marketing helps small to medium enterprises cost effectively market themselves with search engine optimization, Internet advertising and powerful marketing communications. Find out more about On Target's marketing services today!



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