SEM Tips, Trends & News

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SEM Tips, Trends & News

Hitting the bulls-eye with SEO: Interview with Manoj Aravindakshan, Founder, On Target Media, Singapore

This interview was originally published in 2008 by Mediabuzz, which publishes Asian eMarketing newsletter. We re-produce this now because a lot of the aspects mentioned in

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Understanding the intersection of organic search results and paid search advertising

We have often been asked by our search engine optimisation (SEO) clients on whether there would be any improvement in their ranking on natural search results ifthey did Pay Per Click (PPC) search advertising as well.

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Lead generation is not just cold calling!

Yes, we are a digital marketing company and our raison d'être is to "help businesses market themselves effectively". This means different things to different people: for an online publisher thriving on the advertising model, it means getting attracting more relevant traffic

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Implementing successful Pay Per Click (PPC) search marketing campaigns

A typical Internet search: you go into Google, type in what you`re after and click on the first few search results. Those websites on this first page of search results have got it made - the more they get clicked on, the higher their

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Market Readiness Assistance Grant (MRA) for online marketing to benefit Singapore SMEs

To help Singapore SMEs to expand into new international markets, International Enterprise Singapore is offering the Market Readiness Grant (MRA) Grant. The grant supports pre-determined activities focused on helping SMEs

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On Target to conduct full-day training workshop on "B2B Lead Generation with Search & Content Marketing"

Content & search marketing company On Target Media & Marketing, is organizing a full-day training workshop focused on business-to-business lead generation using search engine...

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Google to hold Google Adwords workshop for export business on June 15-16, 2016

Search engine giant Google is organizing a two-day workshop on Google Adwords for Export business at the Google offices in Singapore on June 15-16, 2016. The workshop is designed for executives.

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10 Google Adwords campaign management tips for best results

I’ve had the opportunity to manage several small-to-medium budget search advertising campaigns, both on the Google AdWords and Bing platforms. While some have been short-duration...

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SEO versus PPC ? Invest in SEO or Paid Search Advertising?

This was a question we noticed recently on a well-known search engine marketing related website in response to an article that reported ongoing changes with Google algorithms and its impact on SEO...

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Google Ads’ Manual CPC Bidding: Advantages & Disadvantages

I have often noted that many Google Ads campaign managers don’t stick to one bidding strategy and tend to perform several experiments simultaneously if things don’t go their way

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Effective ad copy for your Pay Per Click (PPC) advertising

Having formulated your pay per click (PPC) marketing strategy, defined the target keyword list, the next critical step is to write powerful, effective, and action-oriented text ad copy.

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