Resources > News & features > SEM / Google Adwords

Useful articles for SEM Best Practice


SEM Tips, Trends & News

Lead generation is not just cold calling!
Yes, we are a digital marketing company and our raison d'être is to "help businesses market themselves effectively". This means different things to different people: for an online publisher thriving on the advertising model, it means getting attracting more relevant traffic to their media property..

Implementing successful Pay Per Click (PPC) search marketing campaigns
A typical Internet search: you go into Google, type in what you`re after and click on the first few search results. Those websites on this first page of search results have got it made - the more they get clicked on, the higher their ranking and the higher their ranking the more they get clicked on, but where does that leave the new starters or the sites which have thousands of worthy competitors?

Market Readiness Assistance Grant (MRA) for online marketing to benefit Singapore SMEs
To help Singapore SMEs to expand into new international markets, International Enterprise Singapore is offering the Market Readiness Grant (MRA) Grant. The grant supports pre-determined activities focused on helping SMEs with overseas set-ups, business partner identification, and overseas market promotion/marketing.

On Target to conduct full-day training workshop on "B2B Lead Generation with Search & Content Marketing"
Content & search marketing company On Target Media & Marketing, is organizing a full-day training workshop focused on business-to-business lead generation using search engine...

Google to hold Google Adwords workshop for export business on June 15-16, 2016
Search engine giant Google is organizing a two-day workshop on Google Adwords for Export business at the Google offices in Singapore on June 15-16, 2016. The workshop is designed for executives responsible for formulating export strategies and geographical expansion for their companies, and those executing online marketing programs such as paid search advertising.

10 Google Adwords campaign management tips for best results
I’ve had the opportunity to manage several small-to-medium budget search advertising campaigns, both on the Google AdWords and Bing platforms. While some have been short-duration...

SEO versus PPC ? Invest in SEO or Paid Search Advertising?
This was a question we noticed recently on a well-known search engine marketing related website in response to an article that reported ongoing changes with Google algorithms and its impact on SEO...