SEO Tips, Trends & News

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SEO Tips, Trends & News

Hitting the bulls-eye with SEO: Interview with Manoj Aravindakshan, Founder, On Target Media, Singapore

This interview was originally published in 2008 by Mediabuzz, which publishes Asian eMarketing newsletter. We re-produce this now because a lot of the aspects mentioned in this article are as relevant for SEO today as they were 10 years ago.

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Understanding the intersection of organic search results and paid search advertising

We have often been asked by our search engine optimisation (SEO) clients on whether there would be any improvement in their ranking on natural search results ifthey did Pay Per Click (PPC) search advertising as well.

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The five attributes of SEO-friendly content

Singapore SEO & Content Marketing Consultant Manoj Aravindakshan lists the 5 key attributes of SEO-friendly content i.e. content that has the greatest probability of reaching to the top of Google’s search results. Remember the acronym ‘FOCAL’ he says: Fresh, Original, Comprehensive, Authoritative and Localised.

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Top SEO mistakes to avoid

While many SEO pros would like you to believe that it is a perfect science with accurately predictable outcomes for every action, I contend that it is an iterative process...

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Lessons from a PR/ guest blogging outreach campaign

Over the 13 years that we have been in the online marketing business, we have evolved from being purely focused on SEO to be a content marketing company...

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Go secure (https) with your new website for SEO benefit

If you are a business that is planning to launch a new website, then one of the things we suggest you consider doing right upfront is to make the site secure i.e. opt for the “https” protocol.

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SEO lessons from Google: Essentials for contemporary SEO

Google released a video recently where it listed the characteristics of a good SEO consultant and how to hire one. Presented by Maile Ohye, Developer Programs Tech Lead at Google, the video is an addition to the search giant’s “Do you need a SEO” page.

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Why Singapore local businesses should invest in SEO

Over the 12 years that we have provided SEO services in Singapore one of the common objections raised has been by several prospects is: "Singapore is such a small market- what is the need for doing SEO?"

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Penguin 4.0: Implications for SEO professionals

Google confirmed the roll-out of the latest version of its Penguin algorithm- a long time after its previous release- sometime in the latter part of September 2016. Unlike in the past, this latest release did not seem to have caused widespread 'destruction' of organic traffic or rankings for websites.

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How SEO professionals should respond to Google updates & announcements

Google claims to make about 500 updates to its search algorithm each year, though many of them seem to be no more than small-scale tests. Typically, there are a couple of 'major' updates each year that sends the SEO world into a frenzy.

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Lead generation is not just cold calling!

Yes, we are a digital marketing company and our raison d'être is to "help businesses market themselves effectively". This means different things to different people: for an online publisher thriving on the advertising model, it means getting attracting more relevant traffic to their media property..

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Market Readiness Assistance Grant (MRA) for online marketing to benefit Singapore SMEs

To help Singapore SMEs to expand into new international markets, International Enterprise Singapore is offering the Market Readiness Grant (MRA) Grant. The grant supports pre-determined activities foc.

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On Target to conduct full-day training workshop on "B2B Lead Generation with Search & Content Marketing"

Content & search marketing company On Target Media & Marketing, is organizing a full-day training workshop focused on business-to-business lead generation using search engine...

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Organic search (SEO) for international marketing: think international, act local

An oft-heard comment from many Singapore companies is that the local market is very small and that they would like to expand into overseas markets. There are several commonly used strategies to fulfill these international aspirations- finding local partners, advertising.

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Why Singapore local businesses should invest in SEO

Over the 12 years that we have provided SEO services in Singapore one of the common objections raised has been by several prospects is: "Singapore is such a small market- what is the need for doing SEO?"

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SEO versus PPC ? Invest in SEO or Paid Search Advertising?

This was a question we noticed recently on a well-known search engine marketing related website in response to an article that reported ongoing changes with Google algorithms and its impact on SEO...

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Google testing card/box style interface on desktop & mobile search results?

Google is continuing to test a card based user interface for its search results in newer geographies. This time, the new interface is being testing on both Desktop and Mobile SERPs...

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