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Advertising on Google Adwords’ content network: opportunities abound

Even though Google’s advertising network is well established, many brands and search marketers running pay-per-click (PPC) campaigns remain skeptical about the effectiveness of using this channel. One of the objections we keep hearing is that…

4 proven ways to increase Facebook page ‘Likes’

As one of the most actively used social media platforms, it is important for marketers to use the Facebook platform effectively to meet their marketing objectives. Facebook is also a huge channel for content marketers…