Friday, October 21, 2005

Is PPC getting too expensive?

As we manage PPC campaigns for clients, one of the things that we get to see very closely is spiralling costs of advertising. It is getting to ridiculous levels for some of the common/competitive keywords.

Unfortunately what this means is that very soon search/PPC advertising could almost become out of bounds for smaller companies that have low budgets (but high aspirations). While search engines still highlight the fact that ANY advertiser can advertise online with the ability for their campaigns to go online almost immediately, the reality is that if one has a small budget, these campaigns could literally be still-borns.

One of the great promises of search advertising was that it provided a platform for smaller companies with limited budgets to reach audiences that they hitherto couldn't. Will this promise remain unfulfilled? One hopes not.

On Target Media & Marketing Services


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