There's bean a lot said and written about the "sandbox" effect, and the holding period before websites start showing up in search results (while the discussion has mainly centered around Google, who's to say that there's nothing similar happening with the other search engines)?
What's the whole purpose behind the so called Sandbox? The reason, from whatever I've read, seems to be that the search engines (and I am generalizing it, and not focusing solely on Google) want to ensure that the new websits that come up are not illegitimate creations of people trying to con the search engine. I find that a bit hard to believe--- if search engines have all these sophisticated algorithms, that are continuously tweaked to measure relevancy of a page/ website, then why should the newness of a site matter at all?
I suspect there's got to be a lot more to it than relevance, and I believe that the PPC factor has a big role to play in it. Logical isn't it: a new website is launched, it figures it can't rank well for a certain period, but certainly wants all the traffic it can get, especially if driving online traffic is critical to its business. What option does it have--- invest in PPC to circumvent the organic search rankings.
Pure search engines (such as Google.com ---- you can no longer refer to the entity Google as a search engine...) depend so heavily on the PPC revenues, there is bound to be a temptation to do whatever it takes to boost these revenues. Even if it means there is a compromise with the organic search resuts... Especially if a company is publicly listed and has to show rising quarterly revenues...
Absolutely, nothing wrong with it-- except that if indeed there is any such agenda behind the holding tank/sandbox or whatever you call it, then the world has a right to know. Let's make it very transparent-- just like the paid inclusion programs.
Manoj AravindakshanOn Target Media & Marketing