Wednesday, March 15, 2006

Entertainment fuels paid online content - OPA

While the debate on paid online content will continue,the Online Publishers Association has released data on the revenues from paid content for the last year: $2b spent by consumers in buying online content. Not only that, the average revenue per user has also witnessed an increase.

Full details of the release can be found on the OPA website.

Entertainment tops the list of content type that users are willing to pay for; followed by sports/games.

An indication that users are willing to pay to be entertained, and not so inclined to pay to keep themselves informed.

It is probably a reflection of present-day information overload. If I read into the OPA stats, users seem to think that news & information are most likely available elsewhere for free while entertainment content is more likely to be unique.

Obviously, something for online publishers to think about when considering charging people for content.

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