SEO: Focusing on the user

Mike Grehan has this piece on ClickZ where he talks about his recent interview with Matt Cutts. There are a couple of things about the piece that I like particularly, because they reflect very closely my own views on search engine optimization and its future.

SEO is a means to an end and not an end in itslef, unfortunately an increasingly prevalent notion. It's important to realize that search engine optimization can be achieved on a sustainable basis only by focusing on the end user. After all, it's only marketing..