Wednesday, November 21, 2007

Simple & effective link baits/ link building tactics

Jason Lee Miller at WebProNews wrote a piece today "Making Link Bait Work for You".

I liked the piece because it summarizes the three basic approaches that work when working on building link popularity. I like such categorization/grouping [let's say, the 50,000 feet view] because it often makes the problem/project at hand seem much simpler/ less daunting than when looking at the specific items. Undoubtedly, it is the latter that will ultimately get the results, but looking at the broad picture often lets us be creative and come up with "innovative" specifics.

Nevertheless, excerpts from Jason's article on link bait are included below- typically, most websites will need a good mix of all of these simple link building tactics for an effective campaign, but choose the one that suits your objectives and your website/ product/ service the most.

Long term success of any link building campaign or effort really depends on how scalable a particular approach is, how we can get "x" multiples in return (aka, links) of the effort we put in. This requires thought, time and effort (read, money)-- a fact that is not often appreciated/understood enough.

The Resource Approach (Becoming the Expert In Your Field/Niche)
-- Create expert articles/lists/data sheets
-- Create practical or fun tools
-- Write How-To articles
-- Create a comprehensive blog roll (give link love, get link love)
-- Compile informative news stories and articles

The News Approach
- Get the scoop. Be first with industry news
-- Interview prominent people in your field
-- Investigate a hot topic
-- Do an exposé

The Humor/Novelty Approach
-- Post funny/interesting/amazing photos related to your industry
-- Create humorous/unique videos (Use Blendtec for inspiration)
-- Create lists; people love lists – Top 10 Ways to…; 10 Signs You're…

But whatever you create as link bait, don't just post and forget it. Send out emails to industry people, drop a link into Digg, post at YouTube. In short, take advantage of every medium at your disposal.

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Anonymous Chris H. said...

Manoj, you need to update this blog man...we need some 2008 posts!


12:55 PM  

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