If you've something to say, say it with a press release!

No points for guessing that we are great fans of online press release (PR) distribution. And mind you, it is not just a SEO tactic for getting visibility via the search engines, which by itself, is quite a compelling factor.

We have seen clients who have lots to say to the world about what is happening with their organization, but don't do so.

Typically, there are one of three reasons for companies being 'media-shy':
(a) they haven't bought into the value of online PR: it becomes a concept-selling issue for us in such cases
(b)they don't know how to do it-- in which case it becomes a matter of selling the service, and lastly (this is often the toughest!)
(c) they don't want to-- they cite strategic and competitive reasons for moving under the radar.

The ironic thing is that the same companies want more prospects to know about them, get more leads, and create a positive perception about themselves. Is there a better way to get into the minds of the target audience than by spreading the word through something worthwhile to announce?

With there are hundreds of companies waiting for the slightest opportunity to announce something ("Experienced receptionist joins Joe Bloggs & Co. to boost customer service"), our message to our prospects and clients is: don't let your company be drowned and buried in all that trash. Let the world know about the exciting things happening at your company: whether it is a new product or service launch; changes or enhancements to an exsisting product or service; a new partnership; growth in business. There are always stories to tell; stories that will be of interest to somebody who matters. Don't let these genuine marketing opportunities go begging: if you have a story to tell, go ahead and tell it!

PS: Some more tips on using PR for SEO purposes in this article.