Friday, December 05, 2008

SEO: Durable marketing

With marketing and advertising spend tightening by the day, the value of a good organic search marketing strategy is even greater.

Companies that invested in SEO activities in the past will continue to benefit from the visibility, traffic and leads/sales they get, without having to shell out instant cash for the instant gratification that other forms of marketing, including paid search, provide.

Granted, continuing to do well in organic search results is not without consistent SEO effort--- but then, given a choice between spending time or spending money in times of cash crunch, "time" is invariably the choice.

SEO is an investment; it is akin to medical insurance for marketing. A regular investment of "small premiums" in terms of both time and money will stay one in good stead during the hard times.

Of course, SEO results in the form of traffic and click-throughs will undoubtedly be affected by the economic environment; for example, a real estate company is likely to get fewer sales leads because fewer people have the 'intent' and urgency to buy houses. However, you can be sure to at least capture the attention of those who are still interested and looking for what you offer. The business will not suffer because you could not be found by the target audience.

Even when the money tap runs dry, the leads pipeline doesn't have necessarily have to.Which is why SEO is durable marketing.

Labels: , ,


Post a Comment

Links to this post:

Create a Link

<< Home