Using LinkedIn for marketing

iMediaConnection has a good interview with the co-founder, CEO and Chairman of LinkedIn, Reid Hoffman.

He talks about various topics including the LinkedIn Advertising Network, the plans for the company and how individuals can use it to promote themselves.

I liked his advice regarding the last bit: Get prepared and Get involved. Excerpt below or read the full article.
First, invest some time in making sure your profile is complete. We offer a lot of advice on the site and at our learning resource, and there was a good piece loaded with advice here on iMedia Connection recently. But at the very least, make sure you provide a descriptive headline for what you do, provide a summary of your professional accomplishments and skills, and provide your entire work history. Be selective in the recommendations you make and those you solicit and accept, and also be selective in building out your network; who you're connected to (and who you're not) says a lot about you as a professional.

Secondly, get involved with your network. Share advice and insights in Answers, join the professional groups that matter to you, and use the Status feature to let your network know what you're up to. Put the LinkedIn Application Platform to work -- you can use the SlideShare application to share presentations, you can track what's being Twittered about your company using the Company Buzz app, and you can share recommendations about books with your network.