Tuesday, July 29, 2008

Keyword insights with Google Insights

Yesterday (August 5), Google announced the launch of Google Insights, which builds on Google Trends and provides a whole lot more data.

According to the official Adwords blog, which announced Insights for Search, this new feature is "a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.".

The features should certainly help get an idea of macro trends, which search marketers should definitely factor in during the planning and execution of SEM campaigns. Yet, doubts will continue to linger on the accuracy and reliability of this tool. Andy Beal of Marketing Pilgrim points out precisely why, with a couple of examples.

Labels: ,

Friday, July 11, 2008

Keyword Research with the "new" Google Keyword Search Tool

Keyword research for search marketing campaigns just got a bit easier, and dare I say, cheaper? The Google Keyword Research tool, which until now gave a visual indication of search demand with its green bar that hardly gave anything away, is now showing "approx" numbers for the most recent calendar month. In addition, it also gives the average monthly search volume over a "recent" 12-month period.

Even though these numbers are based on searches on Google and the Google search network, I'd like to believe that these numbers are probably more representative of potential demand for a search term than the numbers we get from some of the other keyword research tools. As the reaction in the SEM community shows, this enhancement to the keyword research tool was long overdue; I sense there is a sense of relief more than elation.

There are bound to be more questions and business issues for products like Wordtracker & Keyword Discovery, as suddenly these products become a lot more dispensable, particularly for the small business. Can these products bring in more value added features that can help SEO / PPC professionals? How will they differentiate themselves from the free keyword research tool to justify the prices they charge? I doubt if the argument that the Google tool is limited to showing search volumes from Google only will fly; there better be a much stronger value proposition.

Labels: , ,