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Healthcare Marketing

Digital Marketing/ Online Lead Generation For Singapore Healthcare sector


Looking to increase lead generation for your clinic, hospital, diagnostic lab or other healthcare services in the Singapore market? Let our online marketing experts help you by planning and executing cost-effective digital marketing strategies specifically tailored to attract your prospective clients. From helping healthcare providers and services companies in the health and wellness space (in Singapore & India) create a digital presence with a website to expanding their reach by generating online leads, we have developed a rich experience and invaluable insights in servicing this segment. Use our learning to your benefit- let us be your online marketing & lead generation partner!

SEO, SEM, Content & Social Media Marketing

SEO

Get your hospital/clinic website to rank higher than your competition. Receive genuine inquiries from patients or those in need of curative or preventive attention. Our SEO experts combine their SEO skills with experience in the healthcare & wellness sector.  So, whether you are a specialist clinic looking to create awareness about your highly-specialised medical services or part of a chain looking to attract medical tourists from around the world, let our online marketing consultants tailor a custom local/ international SEO strategy for you.

Paid Search Marketing (PPC)

Interested in getting instant leads? What better digital marketing strategy than SEM! Whether you are cardiologists or cosmetic dentists or an alternative therapy specialist, let our SEM experts structure a Google Adwords PPC campaign that drives leads cost-effectively.

Social Media Marketing

Engage with your prospective, current and past clients through social media channels like Facebook, Twitter and Linkedin. Ensure that you can create and maintain a level of trust and comfort that is so essential in the healthcare space with effective and sensitive social media campaign. Let us plan and execute your social media strategy- including content creation for your social media channels/handles, conceptualising and managing paid promotions on Facebook or LinkedIn and managing your online reputation.

Content Marketing

Build and reinforce trust amongst your prospective customers with trustworthy, informative and useful healthcare content. Let us plan and execute a comprehensive content marketing strategy that leverages the expertise and experiences of all key stakeholders in the healthcare ecosystem. If you need regular content for your website or for reaching your target audience through other channels- be it in the form of short blog posts or in-depth articles- our team will work with yours to create it. Depending on your specific needs, we also handle content amplification and distribution.

Case Studies in Healthcare Digital Marketing

Multi-fold increase in online lead generation for hair care provider

A specialist hair care provider- part of a well-recognized group- engaged On Target to create online visibility for its relatively obscure website through SEO. The parent group also wanted to increase international leads through one of its country-specific websites. Within a period of six months, both these websites ranked on the first page of Google search results, thereby increasing the traffic to these websites and multiplying the number of leads generated. This was an excellent case of us having to adopt both local and international SEO strategies to get the desired results for this specialist healthcare chain. 

Lead generation for a Singapore healthcare software company

A Singapore-headquartered healthcare software company with an offshore development centre in India had ambitious expansion plans in the Middle East & the United States. However, the company was plagued by limited online visibility despite being in the market for several years. Using a combination of SEO, paid search advertising through geographically-targeted Google Adwords campaigns, and social media presence management through LinkedIn, we contributed to this company becoming one of the most visible healthcare software providers in their target geographies.

Increasing traffic and conversions for a healthcare portal

A healthcare portal that featured a directory of healthcare providers and also offered a range of paid-for services for both providers as well as end-users wanted to attract traffic and increase usage of the website. Using a 360-degree digital marketing approach, combining content creation, SEO, SEM and social media marketing, On Target helped the healthcare portal attract tens of thousands of visitors within a short time.

Healthcare Clients

Some of our past and current clients from the healthcare and wellness space who have benefited from our online lead generation campaigns are listed below.