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Search Engine Optimization (SEO)- Optimization for the Search User (OSU)

Our SEO Mantras

SEO is a Marketing function

SEO is a Means to an End, Not the End

SEO is for the target website visitor

SEO is not rocket science, nor is it a do-it-once-and-forget-it activity

SEO is about three things: Content, Accessibility & Popularity

SEO is Simple, once you get it…

Search Engine Optimization (SEO) is the process of making a website (or specific pages of a website) 'optimized' for the search engines such that the website ranks "high" in the Search Engine Results Pages (SERPs)- ideally on the first page of the results pages.

Consider some of these oft-heard statements:

  • Almost 80 percent of new visitors to a website find out about the site during a search conducted on one of the main search engines.
  • The probability of getting a clickthrough to a website from a search engine results page is highest if the website figures on the first page (typically, within the first 10 results). If the website does not figure in the Top 30 results, then it is unlikely to be noticed at all.
  • Three main search engines- namely Google, Yahoo and MSN account for over 90 percent of all search engine traffic.
  • Search engines frequently update their algorithms, often significantly changes the rankings for a website's targeted keywords frequently.

    Inferences

  • Getting a high search engine ranking within the main search engines is imperative to create awareness about a company, market its products and services, and drive leads.
  • Search engine optimization (SEO) is a challenging and continuous process, with no absolute certainties or guarantees.

    No Guarantees? Then Why Do Search Engine Optimization (SEO)

    While there are no guarantees about being able to master search engine algorithms which will continue to evolve, there is a lot more certainty about the target audience. Therefore, our approach is to carry out Optimization for the Search User (OSU) , who is likely to be your website user.

    Search engine algorithm changes are focused on providing users with a collection of the most relevant search results. Therefore, it can be safely assumed that websites that are made most relevant to the users will eventually be picked up and ranked high on the search engines.

    Our search engine optimization (SEO) process is focused on the target audience- the end user, who actually makes the query on the search engine-as much as it is on understanding the search engine.

    Interested in finding out more?


  • Ask us about other SEO related services:
    Keyword Research- Foundation of a SEO & Pay Per Click (PPC) Marketing Campaign
    Online Directory Submission Services: Still valuable for search engine optimization
    Press Release Writing & Distribution Services: SEO & Beyond
    Link Building Service for SEO





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