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News & Features
Find recent news and articles related to online content development, Internet and new media marketing, search engine optimization and search engine marketing, publishing, and development trends on the Internet in general, written by our own staff as well as leading experts in these fields. You will also find links to interesting articles from a number of other popular media. Visit this page regularly to keep yourself updated on the exciting world of content and marketing on the Internet.
If you would like to contribute an article, please e-mail your story ideas or manuscripts to one of our editors who will get back to you promptly.
Content marketing: What content marketers need to do and what not to do
As a marketer of a product or a service, reaching out to your target audience and engaging them towards a purchase is your primary goal. This is easier said than done especially with limited marketing budgets.
Go secure (https) with your new website for SEO benefit
If you are a business that is planning to launch a new website, then one of the things we suggest you consider doing right upfront is to make the site secure i.e. opt for the “https” protocol.
SEO lessons from Google: Essentials for contemporary SEO
Google released a video recently where it listed the characteristics of a good SEO consultant and how to hire one. Presented by Maile Ohye, Developer Programs Tech Lead at Google, the video is an addition to the search giant’s “Do you need a SEO” page.
Why Singapore local businesses should invest in SEO
Over the 12 years that we have provided SEO services in Singapore one of the common objections raised has been by several prospects is: "Singapore is such a small market- what is the need for doing SEO?"
Lead generation with Google AdWords advertising: Pay attention to targeting
One of the greatest advantages of advertising with Google AdWords is the range of targeting options that are available today. On the face of it, this means that the advertiser should be able to reach his target audience very precisely. However, let us add a word of caution for potential search marketers who aren’t as experienced with managing a Google AdWords campaign.
Penguin 4.0: Implications for SEO professionals
Google confirmed the roll-out of the latest version of its Penguin algorithm- a long time after its previous release- sometime in the latter part of September 2016. Unlike in the past, this latest release did not seem to have caused widespread 'destruction' of organic traffic or rankings for websites.
How SEO professionals should respond to Google updates & announcements
Google claims to make about 500 updates to its search algorithm each year, though many of them seem to be no more than small-scale tests. Typically, there are a couple of 'major' updates each year that sends the SEO world into a frenzy.
Lead generation is not just cold calling!
Yes, we are a digital marketing company and our raison d'être is to "help businesses market themselves effectively". This means different things to different people: for an online publisher thriving on the advertising model, it means getting attracting more relevant traffic to their media property..
Is social media use in security industry becoming more prevalent?
We often hear from some professionals within the security industry that the industry isn't really modern and up-to-speed when it comes to the use of web and mobile technologies. Consequently, they say, companies are a lot less likely to be 'clued in' to the use of social media for their marketing purposes.
Market Readiness Assistance Grant (MRA) for online marketing to benefit Singapore SMEs
To help Singapore SMEs to expand into new international markets, International Enterprise Singapore is offering the Market Readiness Grant (MRA) Grant. The grant supports pre-determined activities focused on helping SMEs with overseas set-ups, business partner identification, and overseas market promotion/marketing.
Implementing successful Pay Per Click (PPC) search marketing campaigns
A typical Internet search: you go into Google, type in what you`re after and click on the first few search results. Those websites on this first page of search results have got it made - the more they get clicked on, the higher their ranking and the higher their ranking the more they get clicked on, but where does that leave the new starters or the sites which have thousands of worthy competitors?
Google to hold Google Adwords workshop for export business on June 15-16, 2016
Search engine giant Google is organizing a two-day workshop on Google Adwords for Export business at the Google offices in Singapore on June 15-16, 2016. The workshop is designed for executives responsible for formulating export strategies and geographical expansion for their companies, and those executing online marketing programs such as paid search advertising.
Is PPC the only “SEO strategy” that works?
This was a question we noticed recently on a well-known search engine marketing related website in response to an article that reported ongoing changes with Google algorithms and its impact on SEO. The question is interesting, despite the obvious paradox, because search marketers now have to seriously consider the cost versus return on their SEO efforts. This is particularly so as predictability of organic search results declines.
Organic search (SEO) for international marketing: think international, act local
An oft-heard comment from many Singapore companies is that the local market is very small and that they would like to expand into overseas markets. There are several commonly used strategies to fulfill these international aspirations- finding local partners, advertising locally, attending trade shows, joining trade delegations and so on.
How to get press coverage for start-ups/ SMEs
The Singapore chapter of The Indus Entrepreneurs (TiE) organised an event recently titled "How to get press coverage for start-ups". The event, moderated by Singapore-based entrepreneur Roshni Mahtani, featured brief talks by Grace Chng, Senior Tech Correspondent of The Straits Times; Elaine Huang of e27; Khushil Vaswani of PR agency, Weber Shandwick and blogger Nitu Mirchandani.
Content marketing: Building on the foundation of great value
Content has always been considered one of the most important facets of online marketing. However, it seems to be getting even more weightage with each passing day as marketers try to overcome the ever-shortening attention spans of users subjected to a constant flurry of marketing and advertising messages from all corners. Welcome to the new age of content marketing!
Seasonality and SEM Campaigns
Seasonality requires a new bidding strategy, not just a bigger budget, says Fredrick Marckini on Clickz.com