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News & Features

Find recent news and articles related to online content development, Internet and new media marketing, search engine optimization and search engine marketing, publishing, and development trends on the Internet in general, written by our own staff as well as leading experts in these fields. You will also find links to interesting articles from a number of other popular media. Visit this page regularly to keep yourself updated on the exciting world of content and marketing on the Internet.

If you would like to contribute an article, please e-mail your story ideas or manuscripts to one of our editors who will get back to you promptly.

SEO & IP-based content delivery: Key lessons
A client we work with was embarking on a significant new initiative, which they wanted to be rolled out very selectively. Since they were particular that their audience in a particular country (let’s call it Market X) should be the only ones to see their new initiative, they decided to adopt IP-based content delivery.

Search engine marketing spend to hit $14.7 billion in 2009: SEMPO
The Search Engine Marketing Professional Organization (SEMPO) estimates that spending on search engine marketing (SEM) will be $14.7 billion in 2009. According to a new research from SEMPO and Radar Research, $13.5 was spend on SEM last year. Not surprisingly, paid advertising accounted for almost 88% of that spend, with organic SEO getting only about 11% of the pie.

Implementing successful Pay Per Click (PPC) search marketing campaigns
A typical Internet search: you go into Google, type in what you`re after and click on the first few search results. Those websites on this first page of search results have got it made - the more they get clicked on, the higher their ranking and the higher their ranking the more they get clicked on, but where does that leave the new starters or the sites which have thousands of worthy competitors?

Steps for thematic link building
Link building is an exercise of finding out and improving the link popularity of a site from other relevant and authority sites. This article provides a detailed step-by-step approach for carrying out an effective link building campaign.

The many benefits of paid search (PPC) marketing
Why a paid search advertising campaign (pay-per-click advertising, typically) can be extremely effective in attracting new customers and generating repeat business?

Search engine marketing spend in North America touches $9.4 billion in 2006: SEMPO
Advertisers in North America spent $9.4 billion on search engine marketing (SEM) in 2006, a 62 percent increase over 2005 spending.

Online marketing event ad:tech comes to Singapore
ad:tech, the leading event for the online / digital marketing industry will be held in Singapore on June 5-6, 2007.

SEO is not a "fix-it-once" task
Search Engine Optimization (SEO) should not be viewed in isolation as a stand-alone, one-time task. As the environment in which a business operates changes, marketers have to adopt accordingly to ensure sustained benefits of their SEO campaign. This article dispels the myth that SEO is a fix-it-once task which has been propagated by companies that focus mainly on paid search marketing.

Business Wire, Vocus to create search engine optimized newswire
Business Wire, the leading player in the global news distribution, and Vocus, a Nasdaq-listed provider of on-demand software for corporate communications and public relations, have entered into a strategic partnership as per which Business Wire will use a private label version of Vocus’s PRWeb press release distribution platform to provide a search engine optimized (SEO) and social media distribution service.

Content writing for SEO: Communication, not just writing
Content writing for SEO has mushroomed as an industry; however, there is a need for much better quality and greater professionalism. Content writers need to understand that content readability is extremely important to meet the ultimate objectives of SEO and that substance, style and structure as as important attributes of web content writing as they are for offline media content.

The 7 factors to consider for effective directory submissions
Shashikant Shinde writes about the main factors to be considered in selecting and prioritizing the online directories to submit your website to for one-way link building purposes. Better the quality of the directories that you get listed in, greater the chances of getting higher search engine rankings and boosting the ROI of your SEO / SEM efforts.

IAB to define click measurement guidelines to benefit PPC advertisers
The new working group constituted by the Interactive Advertising Bureau (IAB), which will include representatives from all the major media & search engines offering Pay-Per-Click (PPC) performance marketing solutions, will work to create standard definitions and guidelines in the measurement of clicks.

Boosting link popularity with manual directory submissions
Link popularity is crucial for search engine optimization (SEO) and increase in web traffic. Directory listings help in quickly building one way inbound links to a website. Singapore based SEO and search engine marketing company, On Target, helps companies with link building and directory submissions to boost search engine rankings in a perfectly legitimate manner. Outsource directory submissions and link building for a cost effective search engine optimization campaign.

Link building basics for search engine optimization (SEO)
A good link popularity is a very important factor in determining the success of a search engine optimization (SEO) campaign. Shashikant Shinde writes about basic steps to embarking on a successful link building campaign.

Pay per click (PPC) marketing basics for paid search marketing starters
Pay per click (PPC) SEM may seem challenging and too complex to many prospective advertisers. Understanding that the fundamentals to paid search marketing remain the same as that of traditional marketing will not only help in overcoming the resistance to adopt PPC SEM into the marketing mix, but also aid in effectively executing and evaluating campaigns.

Paid online content revenues hit $2 billion: OPA
Spending on entertainment/lifestyle, games, personals' content fuels growth in purchase of paid online content. Still, only 12 percent of web population purchases online content.

Adprecision launches paid search foreign language service
Adprecision Ltd, a search engine technology company, has launched a new service that allows search engine advertisers to automatically create keywords and write unique ad-text in foreign languages

Search Engine Strategies conference debuts in China
Leading conference on search engine marketing and optimization will be held in Nanjing China on March 17-18

Search engine marketers in US, Canada spent $6.5 billion in 2005
Report from Search Engine Marketing Professional Organization (SEMPO) analyses 2005 spend by advertisers; forecasts even greater spend in 2006

Successful search engine marketing: Four 'must dos'

SEM booklet debunks myths and highlights dangerous tricks
Online marketing agency Bloofusion is offering a 36-page guide booklet entitled, "Search Engine Marketing for Decision Makers" that highlights many of the enigmas of search engine marketing.

PR Newswire launches media measurement, evaluation service
Communicators can use MediaSense to evaluate the success of product launches and corporate announcements.

Hitwise introduces keyword suggestion product for SMEs
The service gives search marketers the ability to generate lists of quality keywords for use in their search marketing campaigns.

Search engines, website marketing and Internet marketing come together at WebmasterWorld conference
The Internet marketing conference will be comprised of tracks focused on search engines, affiliates & advertising, and webmasters & e-commerce.

3 tips for great web content
Writing effective web content is all about making it relevant and interact (with the reader), says Jeff Eisenberg on Grokdotcom

Does search engine marketing increase profits for business-to-business marketers?
The ROI for business-to-business Web sites using an organic search engine optimization program can go through the roof, says Paul J. Bruemmer on MarketingProfs.com

Webinar to explore marcomm technologies & trends
Targeted at small to medium enterprises, this webinar will discuss how companies can make the most of emerging trends in marketing technologies and marketing communications

White papers as marketing collateral: Beyond a grey area
Informative, educative and well-written white-papers are effective marketing collateral, says Manoj Aravindakshan of content & marketing processes outsourcing company, On Target Media

'Call to Action': Principles and tactics of conversion rate marketing
Fast, short, compelling websites better convert website browsers to buyers, says new book

Interactive advertising revenues reach $9.6 billion in 2004: IAB
Search, classifieds, display and rich media advertising contrinue to grow.

Industry leaders to present at SIIA's 2005 Content Forum
New content business models and promotion of premium content to be discussion points

Seasonality and SEM Campaigns
Seasonality requires a new bidding strategy, not just a bigger budget, says Fredrick Marckini on Clickz.com