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News & Features
On Target to conduct full-day training workshop on “B2B Lead Generation with Search & Content Marketing”
Singapore, May 21, 2019: Content & search marketing company On Target Media & Marketing, is organizing a full-day training workshop focused on business-to-business lead generation using search engine marketing and content marketing on Friday, June 29, 2018 at the Raffles Town Club, Singapore. The program will be conducted between 9am-5pm.
The training workshop is targeted at B2B marketers, who would like to get a deeper understanding of attracting inbound leads using content marketing and search engines (primarily, Google) as a key channel. Marketing managers/ marketing executives at Small to Medium-sized Enterprises (SMEs) will particularly benefit from this workshop.
The program will cover the following:
- Overview of Search Engine Marketing
- Search Engine Optimisation (SEO)/ Organic Search Marketing)
- Paid Search Advertising
- Introduction to Content Marketing
- Organic content marketing
- How to create different forms of content
- Feeding the content pipeline
- Paid-for content distribution
- Creating a Search & Content Strategy
- Typical Challenges & How to Overcome Them
The workshop is priced at S$360 per person, inclusive of a lunch buffet & snacks during a break each in the morning and afternoon. Corporate discounts for multiple participants from the same organisation are available.
To reserve your seat at this training workshop, please e-mail: firstname.lastname@example.org or send a message to +65-9026 1492.
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