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On Target to conduct full-day training workshop on “B2B Lead Generation with Search & Content Marketing”


Singapore, May 21, 2019: Content & search marketing company On Target Media & Marketing, is organizing a full-day training workshop focused on business-to-business lead generation using search engine marketing and content marketing on Friday, June 29, 2018 at the Raffles Town Club, Singapore. The program will be conducted between 9am-5pm.

The training workshop is targeted at B2B marketers, who would like to get a deeper understanding of attracting inbound leads using content marketing and search engines (primarily, Google) as a key channel. Marketing managers/ marketing executives at Small to Medium-sized Enterprises (SMEs) will particularly benefit from this workshop. 

The program will cover the following:

  • Overview of Search Engine Marketing
    • Search Engine Optimisation (SEO)/ Organic Search Marketing)
    • Paid Search Advertising
  • Introduction to Content Marketing
    • Organic content marketing
    • How to create different forms of content
    • Feeding the content pipeline
    • Paid-for content distribution
  • Creating a Search & Content Strategy
  • Typical Challenges & How to Overcome Them

The workshop is priced at S$360 per person, inclusive of a lunch buffet & snacks during a break each in the morning and afternoon. Corporate discounts for multiple participants from the same organisation are available. 

To reserve your seat at this training workshop, please e-mail: sales@ontarget-media.com or send a message to +65-9026 1492.



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