SEO Tips, Trends & News
Five effective local SEO and digital marketing tips for small businesses
Are you working on creating a SEO strategy that can succeed in the current search landscape? Unless you are starting completely fresh with a new website, ensure that a robust content strategy is at the core of the SEO plan that you draw up.
Read MoreWho says a SEO agency shouldn’t do PPC marketing for itself?
We received a spam blog comment today on a personal blog maintained by one of our team members from a SEO company in Canada, trying to promote their own services while also inviting a listing/ article contributions for their website.
Read MoreSEO strategy without a content strategy is meaningless
Are you working on creating a SEO strategy that can succeed in the current search landscape? Unless you are starting completely fresh with a new website, ensure that a robust content strategy is at the core of the SEO plan that you draw up.
Read MoreGuest Blogging: Four reasons for its downfall
Guest Blogging was in a rage till a few years back. Website and blog owners used to scour around for high quality and professional guest bloggers. However, lately, their demand has dropped down and guest blogging applications are looked down with suspicions.
Read MoreHitting the bulls-eye with SEO: Interview with Manoj Aravindakshan, Founder, On Target Media, Singapore
This interview was originally published in 2008 by Mediabuzz, which publishes Asian eMarketing newsletter. We re-produce this now because a lot of the aspects mentioned in this article are as relevant for SEO today as they were 10 years ago.
Read MoreUnderstanding the intersection of organic search results and paid search advertising
We have often been asked by our search engine optimisation (SEO) clients on whether there would be any improvement in their ranking on natural search results ifthey did Pay Per Click (PPC) search advertising as well.
Read MoreThe five attributes of SEO-friendly content
Singapore SEO & Content Marketing Consultant Manoj Aravindakshan lists the 5 key attributes of SEO-friendly content i.e. content that has the greatest probability of reaching to the top of Google’s search results. Remember the acronym ‘FOCAL’ he says: Fresh, Original, Comprehensive, Authoritative and Localised.
Read MoreTop SEO mistakes to avoid
While many SEO pros would like you to believe that it is a perfect science with accurately predictable outcomes for every action, I contend that it is an iterative process...
Read MoreLessons and Tips from a PR/ guest blogging outreach campaign
Over the 13 years that we have been in the online marketing business, we have evolved from being purely focused on SEO to be a content marketing company...
Read MoreGo secure (https) with your new website for SEO benefit
If you are a business that is planning to launch a new website, then one of the things we suggest you consider doing right upfront is to make the site secure i.e. opt for the “https” protocol.
Read MoreSEO lessons from Google: Essentials for contemporary SEO
Google released a video recently where it listed the characteristics of a good SEO consultant and how to hire one. Presented by Maile Ohye, Developer Programs Tech Lead at Google, the video is an addition to the search giant’s “Do you need a SEO” page.
Read MoreWhy Singapore local businesses should invest in SEO
Over the 12 years that we have provided SEO services in Singapore one of the common objections raised has been by several prospects is: "Singapore is such a small market- what is the need for doing SEO?"
Read MorePenguin 4.0: Implications for SEO professionals
Google confirmed the roll-out of the latest version of its Penguin algorithm- a long time after its previous release- sometime in the latter part of September 2016. Unlike in the past, this latest release did not seem to have caused widespread 'destruction' of organic traffic or rankings for websites.
Read MoreHow SEO professionals should respond to Google updates & announcements
Google claims to make about 500 updates to its search algorithm each year, though many of them seem to be no more than small-scale tests. Typically, there are a couple of 'major' updates each year that sends the SEO world into a frenzy.
Read MoreLead generation is not just cold calling!
Yes, we are a digital marketing company and our raison d'être is to "help businesses market themselves effectively". This means different things to different people: for an online publisher thriving on the advertising model, it means getting attracting more relevant traffic to their media property..
Read MoreMarket Readiness Assistance Grant (MRA) for online marketing to benefit Singapore SMEs
To help Singapore SMEs to expand into new international markets, International Enterprise Singapore is offering the Market Readiness Grant (MRA) Grant. The grant supports pre-determined activities foc.
Read MoreOn Target to conduct full-day training workshop on "B2B Lead Generation with Search & Content Marketing"
Content & search marketing company On Target Media & Marketing, is organizing a full-day training workshop focused on business-to-business lead generation using search engine...
Read MoreOrganic search (SEO) for international marketing: think international, act local
An oft-heard comment from many Singapore companies is that the local market is very small and that they would like to expand into overseas markets. There are several commonly used strategies to fulfill these international aspirations- finding local partners, advertising.
Read MoreWhy Singapore local businesses should invest in SEO
Over the 12 years that we have provided SEO services in Singapore one of the common objections raised has been by several prospects is: "Singapore is such a small market- what is the need for doing SEO?"
Read MoreSEO versus PPC ? Invest in SEO or Paid Search Advertising?
This was a question we noticed recently on a well-known search engine marketing related website in response to an article that reported ongoing changes with Google algorithms and its impact on SEO...
Read MoreGoogle testing card/box style interface on desktop & mobile search results?
Google is continuing to test a card based user interface for its search results in newer geographies. This time, the new interface is being testing on both Desktop and Mobile SERPs...
Read MoreOrganic search (SEO) for international marketing: think international, act local
An oft-heard comment from many Singapore companies is that the local market is very small and that they would like to expand into overseas markets.
Read MoreOrganic search (SEO) for international marketing: think international, act local
An oft-heard comment from many Singapore companies is that the local market is very small and that they would like to expand into overseas markets.
Read MoreHow to benefit from attending a digital marketing/ SEO conference
Attending SEO/digital marketing events and conferences can be a significant investment of both time and money, especially if it is an international conference involving cross-border travel.
Read MoreClient’s love
Love from Clients
“ If you are looking for a reliable, responsive digital marketing partner, OnTarget should be your consideration. They have never failed to help us with customised digital marketing efforts that are tailored to our industry and client needs. Over a course of two years, we have experienced about 20% year-on-year growth in terms of our online leads. ”
“ We had engaged On Target Media team for specific campaigns for enhancing our online visibility including SEO & SMM. The service levels and response time by the team were optimum. I would definitely recommend them and we are also considering them for our future engagements. ”
Andy Pan
Director, Right Impact, Singapore
Vishwesh Iyer
Director, Asia Learning, Singapore