Why Instagram should feature in your small business digital marketing strategy

Key benefits of Instagram as a small business marketing channel :

A key appeal of Instagram is that it provides an avenue for businesses of all types to increase their brand awareness and online visibility, without breaking the bank.

Let us list the main advantages and benefits of Instagram for small business marketing:

Raise brand awareness:

Small businesses can create a business profile with a link to their website / specific product. They can increase visibility among their target audience by regularly posting content relevant to their brand and prospective clients/customers.

Promote products/services: :

Instagram offers several ways to talk about products and services. Businesses can tap on the potential offered by posts, reels, stories and even by going Live on Instagram.

Community engagement :

Instagram is a platform where small businesses can engage directly with the target audience. This can be done in several ways. SMEs can like and reply to the comments posted by people on the business page posts. Some of the posts can be opinions/questions where the audience can comment/send a direct message and the business can respond, thus initiating interest and direct communication. By posting informative, interesting, poll-based, question-based and interactive stories, businesses can further engage with the audience.

Promoting launches/special offers: :

Whenever there is a new product launch or a special offer, small businesses can easily promote it on their page to reach a much wider audience instantly. Moreover, it is easy to know how people are responding to a particular product/service/offer and accordingly plan the way ahead.

Paid advertising:

Instagram offers targeted ad options that can help small businesses reach a defined targeted target audience. Businesses can have a clear objective with regard to a particular ad campaign and can define demographics, interests, occupations and behaviour.

Tips for small businesses for effective Instagram marketing

Posts:

Make the posts about products/services crisp and creative. Showcase what is in it for the audience. Try different posting formats like images with captions and reels. Test out special offers. We recommend using more videos that only images. Captions are important: make sure that you do wear your SEO writer’s hat as well when writing the captions as Google has started showing Instagram content too in its search results. So, this is a great example of how social media marketing and SEO can work hand in hand.

Use the right hashtags :

Do not add random hashtags. Use the ones that are relevant to your post and the target audience.

Partner/Collaborate with influencers :

Partnering with influencers who align with the businesses’ brand values can help them reach a wider audience and build brand credibility.

Analytics/Insights :

Use analytics tools and insights to learn what works and what doesn’t work for your business. Try A/B testing of your ads to know what exactly is helping you reach your marketing goals.

If you haven’t added Instagram to your marketing arsenal, it is time to do so now. Just get started!

Looking to create more online visibility and generate leads/sales for your small business in Singapore? Talk to us for cost-effective social media marketing strategy and campaign execution. Contact us now.