Go secure (https) with your new website for SEO benefit
If you are a business that is planning to launch a new website, then one of the things we suggest you consider doing right upfront is to make the site secure i.e. opt for the “https” protocol.
More importantly, the number of https results on the first page of Google seems to have jumped from about 30% to just over 50% in less than 9 months. This means that either more sites are opting for https now or that the SEO benefit for secure sites that Google had indicated in 2014 is really beginning to show in its search results. Anecdotally, we think there is definitely greater adoption of https and website owners are gradually making the switch.
Interestingly, one of Google’s public-facing staff has said that the search engine doesn’t have any immediate plans to give a further SEO boost to https as a ranking factor in its algorithm.
What about existing websites?
We started by saying that new website development should opt to go secure right at the beginning. The reason is simple – it is much easier and hassle-free to go for this while building a new website rather than trying to migrate to https later, especially if the site is a big one with lots of pages.
Migrating an existing site to https is also advisable, especially now that we have some data pointing to the ranking benefits of doing so (and not just Google’s advice). However, webmasters should ensure that they have taken care of various factors, especially appropriate re-direction of pages, before doing so.
The SEO consequences of not taking appropriate precautions can be crippling, especially in the short term as it can push back a site in terms of rankings by several months, if not more. Here are some useful articles that give a SEO checklist for migrating to https : Search Engine Land ; KeyCDN ; Google Support.
‘Secure site’ is one of several ‘experience signals’ that Google has been increasingly considering in its ranking algorithm. One of the big such experience signals has been mobile-friendliness of sites; others include factors such as design/UI, particularly the placement of ads on a page.
For SEO success, it is essential that webmasters look beyond just the typical relevance signals such as technical ‘compliance’ with Google guidelines and content optimization, but also look at the overall user experience. That is one of the overriding themes for SEO in 2017 and beyond.
– Manoj Aravindakshan
Google released a video recently where it listed the characteristics of a good SEO consultant and how to hire one. Presented by Maile Ohye, Developer Programs Tech Lead at Google, the video is an addition to the search giant’s “Do you need a SEO” page.Read More
Over the 12 years that we have provided SEO services in Singapore one of the common objections raised has been by several prospects is: "Singapore is such a small market- what is the need for doing SEO?"Read More
One of the greatest advantages of advertising with Google AdWords is the range of targeting options that are available today. On the face of it, this means that the advertiser should be able to reach his target audience very precisely. However, let us add a wo.Read More
Google confirmed the roll-out of the latest version of its Penguin algorithm- a long time after its previous release- sometime in the latter part of September 2016. Unlike in the past, this latest release did not seem to have caused widespread 'destruction' of organic traffic or rankings for websites.Read More
Google claims to make about 500 updates to its search algorithm each year, though many of them seem to be no more than small-scale tests. Typically, there are a couple of 'major' updates each year that sends the SEO world into a frenzy.Read More
Yes, we are a digital marketing company and our raison d'être is to "help businesses market themselves effectively". This means different things to different people: for an online publisher thriving on the advertising model, it means getting attracting more relevant traffic to their media property..Read More
See articles on
Can we help you ?
Let us be your outsourcing partner for all your content, marketing and web design needs.