Search Engine Optimization (SEO)- Optimization for the Search User (OSU)
Search Engine Optimization (SEO) is the process of making a website (or specific pages of a website) ‘optimized’ for the search engines such that the website ranks “high” in the Search Engine Results Pages (SERPs)- ideally on the first page of the results pages.
Our SEO Mantras
- SEO is a Marketing function
- SEO is a Means to an End, Not the End
- SEO is for the target website visitor
- SEO is not rocket science, nor is it a do-it-once-and-forget-it activity
- SEO is about three things: Content, Accessibility & Popularity
- SEO is Simple, once you get it…
Consider some of these oft-heard statements:
- Almost 80 percent of new visitors to a website find out about the site during a search conducted on one of the main search engines.
- The probability of getting a clickthrough to a website from a search engine results page is highest if the website figures on the first page (typically, within the first 10 results). If the website does not figure in the Top 30 results, then it is unlikely to be noticed at all.
- Three main search engines- namely Google, Yahoo and MSN account for over 90 percent of all search engine traffic.
- Search engines frequently update their algorithms, often significantly changes the rankings for a website's targeted keywords frequently.
Inferences
Getting a high search engine ranking within the main search engines is imperative to create awareness about a company, market its products and services, and drive leads.
Search engine optimization (SEO) is a challenging and continuous process, with no absolute certainties or guarantees.
No Guarantees? Then Why Do Search Engine Optimization (SEO)
While there are no guarantees about being able to master search engine algorithms which will continue to evolve, there is a lot more certainty about the target audience. Therefore, our approach is to carry out Optimization for the Search User (OSU) , who is likely to be your website user.
Search engine algorithm changes are focused on providing users with a collection of the most relevant search results. Therefore, it can be safely assumed that websites that are made most relevant to the users will eventually be picked up and ranked high on the search engines.
Our search engine optimization (SEO) process is focused on the target audience- the end user, who actually makes the query on the search engine-as much as it is on understanding the search engine.
Interested in finding out more?
Ask us about other SEO related services:
SEO Services
SEO By geography
- Singapore SEO Service
- India SEO Service
- Offshore SEO Service
SEO By domain
- Real Estate
- India SEO Service
- Financial Services
- Online Shopping Sites
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