Search Engine Optimization (SEO)- Optimization for the Search User (OSU)

Search Engine Optimization (SEO) is the process of making a website (or specific pages of a website) ‘optimized’ for the search engines such that the website ranks “high” in the Search Engine Results Pages (SERPs)- ideally on the first page of the results pages.

Our SEO Mantras

Consider some of these oft-heard statements:


Getting a high search engine ranking within the main search engines is imperative to create awareness about a company, market its products and services, and drive leads.

Search engine optimization (SEO) is a challenging and continuous process, with no absolute certainties or guarantees.

No Guarantees? Then Why Do Search Engine Optimization (SEO)

While there are no guarantees about being able to master search engine algorithms which will continue to evolve, there is a lot more certainty about the target audience. Therefore, our approach is to carry out Optimization for the Search User (OSU) , who is likely to be your website user.

Search engine algorithm changes are focused on providing users with a collection of the most relevant search results. Therefore, it can be safely assumed that websites that are made most relevant to the users will eventually be picked up and ranked high on the search engines.

Our search engine optimization (SEO) process is focused on the target audience- the end user, who actually makes the query on the search engine-as much as it is on understanding the search engine.

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