Web content development, SEO, SEM, Internet marketing, publishing, marketing communications: News & Articles

News & Features

Find recent news and articles related to online content development, Internet and new media marketing, search engine optimization and search engine marketing, publishing, and development trends on the Internet in general, written by our own staff as well as leading experts in these fields. You will also find links to interesting articles from a number of other popular media. Visit this page regularly to keep yourself updated on the exciting world of content and marketing on the Internet.

If you would like to contribute an article, please e-mail your story ideas or manuscripts to one of our editors who will get back to you promptly.

Start-up marketing: if you don’t start it, you may be killing the start-up

Recently, we were in a dialogue with the founder of an e-commerce start-up in India regarding a potential engagement for us to...

Who says a SEO agency shouldn’t do PPC marketing for itself?

We received a spam blog comment today on a personal blog maintained by one of our team members from a SEO company in Canada...

Five effective local SEO and digital marketing tips for small businesses

If you run a small business and want to drive website traffic through organic search engine traffic, there are some simple steps...

Attributes of effective social media content

As with various other forms of digital marketing, content is one of the most important determinants of success with social media marketing.

Organic ways to succeed on social media

Social Media is a huge platform that has evolved immensely in the last two years. Today, news, updates, product launches etc.

SEO strategy without a content strategy is meaningless

Are you working on creating a SEO strategy that can succeed in the current search landscape? Unless you are starting completely fresh...

The need for a diversified online marketing strategy

In our seven years of existence as a digital marketing agency, we have helped hundreds of small and medium sized businesses...

Guest Blogging: Four reasons for its downfall

Guest Blogging was in a rage till a few years back. Website and blog owners used to scour around for high quality and professional guest bloggers.

Why you still need a SEM agency

I have recently been asked a question a few times by prospects intending to start their own ventures and evaluating their start-up marketing strategies: is it really necessary to engage a SEM agency...

How blogging impacts SEO efforts

Often when we speak to a prospect interested in lead generation with digital marketing, we hear the questions, “We should be blogging, shouldn’t we? As part of your SEO deliverables...

Content marketing for educational institutions: two key lessons

In all the years of our providing SEO and digital marketing services, we have had the opportunity to work with several education...

Best ways to use LinkedIn for effective B2B marketing

For B2B marketers, LinkedIn is one of the most potent social media platforms and to make the best use of this engaging network, here are a few smart ways.

Advertising on Google Adwords’ content network: opportunities abound

Even though Google’s advertising network is well established, many brands and search marketers running pay-per-click (PPC) campaigns remain skeptical about the effectiveness..

4 proven ways to increase Facebook page ‘Likes’

As one of the most actively used social media platforms, it is important for marketers to use the Facebook platform effectively to meet their marketing objectives. Facebook is also a huge channel for...

Google Ads’ Manual CPC Bidding: Advantages & Disadvantages

I have often noted that many Google Ads campaign managers don’t stick to one bidding strategy and tend to perform several experiments simultaneously if things don’t go their way.

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Why White Papers Make for Great Marketing Collateral

If there has been one constant in the ever-transient paradigm of marketing on the Internet, it is that “content” is the…

Hitting the bulls-eye with SEO: Interview with Manoj Aravindakshan, Founder, On Target Media, Singapore

This interview was originally published in 2008 by Mediabuzz, which publishes the Asian eMarketing newsletter. We…

Customer experience should drive B2B commerce

If there was one recurring theme at the first B2B Online Asia Conference, it was the need to focus on “Customer…

B2B Online Asia focused on B2B marketing to be held in Singapore

A conference exclusively focused on B2B marketing, B2B Online Asia, will be held at the Novotel Clarke Quay, in October...

Top SEO mistakes to avoid

While many SEO pros would like you to believe that it is a perfect science with accurately predictable outcomes...

Understanding the intersection of organic search results and paid search advertising

We have often been asked by our search engine optimization (SEO) clients whether there would be any improvement in their...

The five attributes of SEO-friendly content

Singapore SEO & Content Marketing Consultant Manoj Aravindakshan lists the 5 key attributes of SEO-friendly...

Lessons from a PR/ guest blogging outreach campaign

Over the 13 years that we have been in the online marketing business, we have evolved from being purely...

The triumph of (quality) content

The cliche 'content is king' needs to change to reflect the truth that quality content is king, says Singapore Search Marketing...

10 Google Adwords campaign management tips for best results

I’ve had the opportunity to manage several small-to-medium budget search advertising campaigns, both on the...

Go secure (https) with your new website for SEO benefit

If you are a business that is planning to launch a new website, then one of the things we suggest you consider doing right...

On Target to conduct full-day training workshop on "B2B Lead Generation with Search & Content Marketing"

Content & search marketing company On Target Media & Marketing is organizing a full-day training workshop focused on...

Content marketing: What content marketers need to do and what not to do

As a marketer of a product or a service, reaching out to your target audience and engaging them towards a purchase...

Lead generation with Google AdWords advertising: Pay attention to targeting

One of the greatest advantages of advertising with Google AdWords is the range of targeting options that are available today...

Content Marketing Summit Asia 2017 to be held in Singapore on Oct 10, 2017

The Asia edition of the Content Marketing Summit will be held in Singapore on October 10, 2017, at the One Farrer Hotel & Spa...

Why Singapore local businesses should invest in SEO

Over the 12 years that we have provided SEO services in Singapore one of the common objections raised has been by several...

Lead generation is not just cold calling!

Yes, we are a digital marketing company and our raison d'être is to "help businesses market themselves...

SEO lessons from Google: Essentials for contemporary SEO

Google released a video recently where it listed the characteristics of a good SEO consultant and how to hire one...

How SEO professionals should respond to Google updates & announcements

Google claims to make about 500 updates to its search algorithm each year, though many of them seem to...

Implementing successful Pay Per Click (PPC) search marketing campaigns

A typical Internet search: you go into Google, type in what you`re after, and click on the first few search results. Those websites...

Penguin 4.0: Implications for SEO professionals

Google confirmed the roll-out of the latest version of its Penguin algorithm- a long time after its previous release...

Market Readiness Assistance Grant (MRA) for online marketing to benefit Singapore SMEs

To help Singapore SMEs to expand into new international markets, International Enterprise Singapore is offering the Market...

Organic search (SEO) for international marketing: think international, act local

An oft-heard comment from many Singapore companies is that the local market is very small and that they would like to expand...

Content marketing: Building on the foundation of great value

Content has always been considered one of the most important facets of online marketing. However, it seems to be getting even...

Is PPC the only “SEO strategy” that works?

This was a question we noticed recently on a well-known search engine marketing related website in response to an article that...

Seasonality and SEM Campaigns

Seasonality requires a new bidding strategy, not just a bigger budget, says Fredrick Marckini on Clickz.com...

Google to hold Google Adwords workshop for export business on June 15-16, 2016

Search engine giant Google is organizing a two-day workshop on Google Adwords for Export business at the Google offices...

Is social media use in security industry becoming more prevalent?

We often hear from some professionals within the security industry that the industry isn't really modern and up-to-speed when...

Pay Attention: How digital platforms are upending the need for public relations

Years ago, Facebook rolled out the red carpet for advertisers. At the time many experts believed that...

Tips to increase Facebook engagement

Improving the engagement metrics of your Facebook page takes time and effort, but there are certain strategies that can help you increase your page’s reach and engagement. Follow these tips...

Digital marketing tips for start-ups | Start up marketing success

The success of a startup depends on several things, one of which is a solid marketing strategy. Having a digital marketing plan that aligns with...

How to reduce wastage in digital advertising | Google Ads | Facebook Ads

One of the greatest advantages of digital advertising was its measurability for ROI and the potential for accurate attribution of results...

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