Grow and Scale Your Start Up Quickly, Cost Effectively
Digital Marketing/ Online Lead Generation For Singapore Start Ups
Looking to create/increase brand visibility and sales leads for your start up company in the Singapore market? Whether you are a tech or non-tech start up, let our online marketing experts help you by planning and executing cost-effective digital marketing strategies specifically tailored to attract prospective customers, investors and talent.
From helping start up companies in the consumer-tech, health-tech, education/ ed-tech pace (in Singapore & India) create a digital presence with a website to expanding their online visibility and reach by generating online leads through search engine marketing and digital PR, we have developed a rich experience and invaluable insights in servicing this segment. Use our learning to your benefit- let us be your online marketing & lead generation partner!
SEO, SEM, Content & Social Media Marketing For Start Ups
Get your start up website to rank higher than your competition. Receive genuine inquiries/ sales leads from your target customers.
Our SEO experts combine their SEO skills with experience in the start up marketing sector. So, whether you are a SaaS company in the FinTech/ MedTech/ HR Tech space (or others, for that matter) looking to create awareness about your software products or a traditional business start up, let our online marketing consultants tailor a custom local/ international SEO strategy for you.
Interested in getting instant leads? What better digital marketing strategy than SEM using Google Adwords!
Whether you are a Singapore tech start up targeting an international audience or a traditional business looking for customers locally, let our SEM experts structure a Google Adwords PPC campaign that drives the right sales leads cost-effectively.
Engage with your prospective, current and past clients and customers through social media channels like Facebook, Twitter and Linkedin. Ensure that you can create and maintain a level of trust and comfort that is so essential in today's business environment with effective and sensitive social media campaigns.
Let us plan and execute your social media strategy- including content creation for your social media channels/handles, conceptualising and managing paid promotions on Facebook or LinkedIn and managing your online reputation.
Build and reinforce trust amongst your prospective customers with trustworthy, informative and useful content focused specifically in your area of specialisation. Let us plan and execute a comprehensive content marketing strategy that leverages the expertise and experiences of all key stakeholders in your start up's ecosystem.
If you need regular content for your website or for reaching your target audience through other channels- be it in the form of short blog posts or in-depth articles- our team will work with yours to create it. Depending on your specific needs, we also handle content amplification and distribution.
Case Studies in Digital Marketing For Start Ups
An online education company offering a niche training course- online only- engaged On Target to attract relevant traffic and generate online leads for its course in a very competitive market. The challenge was not just online competition, from other service providers and free information, but also traditional brick-and-mortar classroom training centres.
On Target helped this course provider increase organic search traffic with content-driven SEO by at least 5 times within a year. More importantly, we helped this company, reduce its average cost per lead to one-third of what it was by optimising the company’s Google Adwords SEM campaigns.
We also helped this niche online institution build a strong Facebook following (over 130,000 active followers), mainly through organic social media marketing.
A Singapore food-tech start up was targeting the hotels, restaurants and catering segment with a disruptive tech solution. The company needed to create visibility for its founders and establish themselves as thought leaders to help them with their fund raising initiatives.
With a digital PR campaign, the company managed to get coverage and exposure in several trusted media outlets. This not only helped the company quickly catch the attention of prospective investors but also helped with its customer acquisition and on-boarding.
A provider of healthcare software solutions (B2B) wanted to cost-effectively acquire customers for its new international markets like the United States, Australia and the Middle East. After experimenting with digital marketing internally, the company turned to On Target.
We used search engine marketing – both SEO and PPC with Google Ads to increase visibility in these key international markets and generate high-quality leads.
Start Up Marketing Clients
Some of our past and current clients from start up space who have benefited from our online lead generation campaigns are listed below.
Digital Marketing Tips for Start Ups : Lessons from SEO, SEM, Social Media Campaigns
Start-up marketing: if you don’t start it, you may be killing the start-up
Recently, we were in a dialogue with the founder of an e-commerce start-up in India regarding a potential engagement for us to provide digital marketing services to his fledgling venture.
Read MoreContent marketing: What content marketers need to do and what not to do
As a marketer of a product or a service, reaching out to your target audience and engaging them towards a purchase is your primary goal. This is easier said than done especially with limited marketing budgets.
Read MoreLead generation with Google AdWords advertising: Pay attention to targeting
One of the greatest advantages ofadvertising with Google AdWords is the range of targeting options that are available today. On the face of it, this means that the advertiser should be able to reach his target audience very precisely. However, let us add a word of caution.
Read MoreEssential digital marketing tips for start-ups
The success of a startup depends on several things, one of which is a solid marketing strategy. Having a digital marketing plan that aligns with your overall marketing strategy is essential for any start-up in any industry.
Read MoreHow SEO professionals should respond to Google updates & announcements
Google claims to make about 500 updates to its search algorithm each year, though many of them seem to be no more than small-scale tests. Typically, there are a couple of 'major' updates each year that sends the SEO world into a frenzy.
Read MoreHow we helped a Singapore training institute achieve over S$1 million in revenues
We have been providing digital marketing services to SMEs for over 20 years, mainly in Singapore and India. Coincidentally, many of these companies have been in the education and training sector- both for individual/retail training as well as corporate training.
Read MoreContact Us
Discuss your education marketing needs with us.
Call:+65-9026 1492
e-mail: sales@ontarget-media.com
Client’s love
Love from Clients
Andy Pan
Director, Right Impact, Singapore
Vishwesh Iyer
Director, Asia Learning, Singapore
Arun Rao
Director & Lead Facilitator, FOCUS Adventure
Jeevesh Jha
VP Operation, Adarsh E Learning Pvt. Ltd.
